Dr. Desai is a young, bright doctor who runs a 100-bed
multispecialty hospital as a CEO. However, despite having the best medical
equipment and highly qualified staff his biggest complaint is that he still unable to fill the bed
capacity. Even though review of his hospital are good, most patients still prefer the ‘big fish’ in medical field
and choose to go to established brands with big reputation such as Apollo and
Fortis.
However, most patients don’t realize that big
hospitals invest heavily in marketing and branding and pay more attention to
high profile programs such as transplantation with lesser attention given to
fields that are considered ‘less prestigious’ such as general surgery and
obstetrics. Dr. Malpani says Dr. Desai should not complain but find an
effective, economically feasible way of attracting more patients to his
hospital.
What can he do? A critical review of his
marketing would help. The two obvious reasons for patients to go to his
hospital would be the high quality of service her offer; and significantly lower charges
, since the hospital does not spend buckets of money on branding. He also needs to reach out
to thousands of patients online. If he already has a website, then he should increase
traffic by posting educational information for patients to read and not just
what his hospital specializes in.
While posting high quality medical
information can be a huge task, there is always lots of quality information at Healthwise Knowledgebase , the world leader in medical information! A further look at www.healthlibrary.com/healthwise.php, would help him
greatly improve and increase interaction with patients in a satisfactorily and
respond to their questions.
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